Why A White Christmas (Eve) Is Nothing To Celebrate On “Avenue Q”

March 9th, 2016 § 1 comment § permalink

Avenue Q at Warsaw Federal Incline Theater (Photo by Jennifer Perrino)

Avenue Q at Warsaw Federal Incline Theater (Photo by Jennifer Perrino)

“In America, where we have diverse populations, even if you’re in a community theatre, I think it’s better to not do the show rather than do it in yellowface or blackface.”

Avenue Q“The show” in question is Avenue Q, the 2004 Tony Award winning send-up of Sesame Street. The speaker is Robert Lopez, the co-conceiver, co-composer and co-lyricist (with Jeff Marx) of the musical; Lopez is also an award recipient for his work on Broadway’s The Book of Mormon and Disney’s film Frozen. Lopez was responding to questions provoked by a recent article in the Cincinnati Enquirer by David Lyman, a freelance writer covering arts and culture for the paper, entitled “Yellowface: The New Blackface?” Lyman’s article was instigated by the casting of the role of Japanese immigrant Christmas Eve in the Warsaw Federal Incline Theater production of Avenue Q, which closed this past weekend.

In the piece, Lyman wrote, “It probably shouldn’t have surprised me when I saw the Warsaw Federal Incline Theater’s production of Avenue Q and found the character of Christmas Eve – “I am Japanese,” she declares at one point – played by an actress who looked white. (More on this later.) Showbiz Players did the same thing when it produced the show in 2012.” Lyman went on to write, “While casting an ethnically appropriate Asian actor may be more difficult in Greater Cincinnati than in Seattle, it is not impossible.”

Lyman was prompted to examine Avenue Q due to a Facebook colloquy begun by Cincinnati actress Elizabeth Molloy on February 7, ten days before the production began its run. It began:

How is it 2016, and I still have to explain to people that yellowface is wrong?

I mean, everyone knows that blackface is a no-no, right? (RIGHT?!). So why is it so difficult to extend that same logic to other races? Do I really have to point out that yellowface is just as terrible, just as insulting, just as disrespectful, and just as mean as blackface?

In an interview, Lyman said he did not know Molloy well, but saw her remarks because mutual friends shared them on Facebook. Lyman said that as a freelancer, he does not review every show in the area. “This [Avenue Q] was one I probably was not going to see,” he notes, but as a result of Molloy’s post, “I thought, ‘Well OK, I need to change my plans and I did.” Lyman notes that he paid for his seat.

In his article, Lyman wrote:

So is it essential that an actor look Asian? Or is it enough that a person’s heritage somehow reflect an Asian heritage? [The actress] doesn’t look particularly Asian. But according to Rodger Pille, director of communications and development for Cincinnati Landmark Productions, the Incline’s parent organization, [the actress] said that her great-great-great-grandmother was Ma’ohi, from the island of Tahiti.

“Once we knew that she did have some of that descent, we felt we could move forward with the casting,” says Pille. “That was enough for us. We didn’t want to be the arbiter of what percentage Asian she was.”

He has a point. Theaters shouldn’t have to check genetic code before they allow a person to audition for a particular role. But they should be sensitive and use common sense.

Please note that the name of the actor has been omitted above, and will not figure in this article. The responsibility for the casting lies with the theatre and production’s director. The goal here is to explore the ramifications of the casting in Cincinnati, not to in any way shame a performer who had a chance for paid work in what is surely a limited range of opportunities in the city. Warsaw Federal Incline Theater is a professional non-Equity company, described by several people as the top non-Equity theatre in the area, with sufficient influence that several individuals contacted for this article declined to be interviewed out of concern for alienating the leadership of the company.

As Lyman’s article spread nationally, it reached Erin Quill, a staunch advocate for authenticity in racial casting and, as it happens, the original understudy for the role of Christmas Eve in the Broadway company of Avenue Q. She has written her own commentary about the situation on her blog, “The Fairy Princess Diaries,” but also responded to questions resulting from Lyman’s article via e-mail. She wrote:

CE [Christmas Eve] is an immigrant from Japan. First generation. There is an obligation to showcase the character in such a way that honors the writers’ intentions. CE is Japanese. It is in the script.

I think it is fair to say that in this particular case, with a reviewer being so distracted by concerns of ‘whitewashing’ while he viewed the show in Cincinnati that he felt he had to write extensively about it – I think the Creative/Production Team did not do their job. They may be good people, but good people make bad decisions all the time.

Actors don’t cast themselves. As Ann Harada tweeted me the other day ‘Sometimes people need time for learning’ – and this is really what it is –learning where the line is drawn for an audience to buy into the show. According to that review –this casting is problematic. I for one, am glad that diversity is being discussed in Cincinnati theater, I hope it continues.

Quill went on to write,:

I believe that as we are now 15 years (gulp) down the road- you can always find a person to play the role that would be appropriate. You cannot sell me on the idea that ‘no one came in’ – and if that IS the rare instance – make a phone call and see who is out there that is available.

Saying ‘we could not find any’ is laziness.

Ann Harada, referred to by Quill, originated the role of Christmas Eve, in workshop, Off-Broadway at The Vineyard Theatre and on Broadway. Regarding the Warsaw Federal Incline production she wrote via e-mail:

I do understand the limitations of casting certain roles, but then, why do the play? I have a hard time believing they’d use a White Othello instead of just not doing Othello. That being said, I always wish I’d seen the international productions of Q like in Denmark, God knows who played Christmas Eve and Gary [Coleman] in that one.

I’ve met a few white Christmas Eves in my time, mostly adorable young girls who played her in high school. Whatever. Which is why we can’t get upset at the actress who was cast, it’s not her fault. It’s interesting and a little hurtful that her heritage was deemed “exotic” enough to pass for Japanese but ultimately it is a decision we have to lay at the feet of the producers and creative team.

In response to whether the character of Christmas Eve, with her heavily accented English, could be perceived as a stereotype, Harada wrote:

I was concerned that the role would be viewed as a stereotype but I felt it was integral to the points made in the show that the character have an accent. I know several people who expressed their dismay to me about the accent and my response was ” you don’t get it”. If I felt Christmas Eve was a stereotypical character (submissive, shy lotus blossom, good at math, that sort of thing) it might be one thing but she was so obviously tough, smart, educated and aggressive that I felt she was a fully rounded person. People do have accents. It doesn’t make them less smart or interesting or valid than people who don’t have accents.

Except for a few specific lines, the script of Avenue Q does not write in an accent or dialect for Christmas Eve. While it does drop articles and reverse pluralization of words, lines like “Ev’lyone’s a ritter bit lacist” are the exception in the text, rather than the rule. That was very intentional, said Lopez, though he warned of overdoing it. Lopez, incidentally, describes himself as “half Filipino, half a medley of Irish, English, Canadian, Latvian and other stuff.”

“I think that’s the way the performer would prefer to read the script, so that’s how we presented it,” Lopez explained. “I think there’s a description that says she speaks with a heavy accent and that’s not something that we’re trying to micromanage exactly. It’s on a performer by performer basis. I’ve seen it done even by professionals and it’s made me uncomfortable and I always give a note about it. Because there’s a line – and it’s not just a racial sensitivity thing, it’s a comedy sensitivity thing. If you play something cheap, if you play it for cheap laughs, instead of playing the truth behind it, it will always be offensive. Bad comedy always offends me in all forms. Avenue Q has that pitfall because it’s puppets. In many ways it’s cartoony, but on the other hand it’s also real, it’s also about real life. Unless the actors play the truth of the characters, the show is just a shadow of itself.”

It’s worth noting that among its various transgressive elements, which includes a gender switch in casting which calls for a actress to play the role of Gary Coleman, early workshop iterations, including its five performances at the O’Neill Theater Center in Connecticut, saw a white actress in that role. Lopez said that the original intent was meant to be merely another example of the show’s irreverence. He credits the show’s commercial producers with prompting Lopez, Whitty, Marx and director Jason Moore to cast a black actress when the show moved to full production. Lopez said he would not support a return to the casting of a white actress in that role. [In full disclosure, at the time of the 2002 workshop, I was executive director of The O’Neill Center, and while I found the casting choice very strange when I learned of it, I did not make any objection to it. In the same situation today, I would let my voice be heard speaking against the choice.]

This past Sunday, during a Democratic presidential debate, CNN moderator Don Lemon cited the Avenue Q song “Everyone’s A Little Bit Racist,” which indicated that 13 years after its Broadway debut, the show’s messages remain current.

“Sometimes I wondered about that song and sometimes I think that people don’t get the spirit in which it’s meant,” said Lopez. “It’s certainly not intended for us to relax our standards as far as the way we treat other people. The only way we can move forward is if we acknowledge where we are. So the song in that sense is relevant.”

In the wake of his article about the Warsaw Federal Incline production, David Lyman said that while he was surprised to see few responses in the article’s comments section, he had gotten “dozens of communications” in its wake via e-mail and on social media.

Describing the response as “uniformly supportive,” Lyman characterized the messages as saying, “I’m glad you brought this up. It’s about time somebody wrote something like this. I’m impressed. I’m proud of the paper for doing that.” He contrasted this with the responses he received several years ago when he called out a University of Cincinnati College-Conservatory of Music production for using the original script of the musical Peter Pan, complete with archaic representations of Native Americans and still featuring the song “Ugg-a-Wugg.” He said that in his review, he expressed the opinion, “’Well shame on them. They shouldn’t be doing that. This is the wrong century for that.’ That did not go down well. I got a fair amount of negative feedback on that one.”

Lyman also noted that he had not heard anything from the Warsaw Federal Incline Theatre itself since his article came out. For this article, multiple attempts were made, via phone and e-mail, to contact executive and artistic director Tim Perrino as well as communications/development director Rodger Pille, of Cincinnati Landmark Productions, the parent organization behind Warsaw Federal Incline. Neither responded to any of the inquiries. That gives Lopez, Harada, Quill, Lyman and even Elizabeth Molloy, who began the conversation, the final words on the subject, namely that when casting roles where race is specified, the roles should be filled by actors of that race.

But Lopez, in considering the subject of the show’s continued relevance, struck a conciliatory note while making clear what the lessons should be from and for Cincinnati, as well as any future productions of Avenue Q.

“I think that the dialogue has widened,” observed Lopez. “I think people are more comfortable sharing their opinions. I think as the conversation widens to include to everybody’s point of view, we all benefit from learning what offends people and learning what in fact their point of view is. I think we all learn from that, but unless we all talk about it, you don’t learn. In some ways, unless you cast a white Christmas Eve, you don’t learn that that’s wrong, you don’t learn that that’s not OK with people.”

Even though Avenue Q is closed, David Lyman notes that the issue of authenticity in racial casting retains great currency, not only in Cincinnati, but at this particular theatre. “Warsaw Federal incline Theatre is doing Anything Goes in June,” notes Lyman. “What are we going to see there? We’ve got these two Chinese guys. Are they going to make any effort to find Asians? I don’t know. We’re going to find out.”

 

Howard Sherman is interim director of the Alliance for Inclusion in the Arts and director of the Arts Integrity Initiative at The New School College of Performing Arts.

Why A White Christmas (Eve) Is Nothing To Celebrate On “Avenue Q”

March 9th, 2016 § 9 comments § permalink

Avenue Q at Warsaw Federal Incline Theater“In America, where we have diverse populations, even if you’re in a community theatre, I think it’s better to not do the show rather than do it in yellowface or blackface.”

“The show” in question is Avenue Q, the 2004 Tony Award winning send-up of Sesame Street. The speaker is Robert Lopez, the co-conceiver, co-composer and co-lyricist (with Jeff Marx) of the musical; Lopez is also an award recipient for his work on Broadway’s The Book of Mormon and Disney’s film Frozen. Lopez was responding to questions provoked by a recent article in the Cincinnati Enquirer by David Lyman, a freelance writer covering arts and culture for the paper, entitled “Yellowface: The New Blackface?” Lyman’s article was instigated by the casting of the role of Japanese immigrant Christmas Eve in the Warsaw Federal Incline Theater production of Avenue Q, which closed this past weekend.

In the piece, Lyman wrote, “It probably shouldn’t have surprised me when I saw the Warsaw Federal Incline Theater’s production of Avenue Q and found the character of Christmas Eve – “I am Japanese,” she declares at one point – played by an actress who looked white. (More on this later.) Showbiz Players did the same thing when it produced the show in 2012.” Lyman went on to write, “While casting an ethnically appropriate Asian actor may be more difficult in Greater Cincinnati than in Seattle, it is not impossible.”

Lyman was prompted to examine Avenue Q due to a Facebook colloquy begun by Cincinnati actress Elizabeth Molloy on February 7, ten days before the production began its run. It began:

How is it 2016, and I still have to explain to people that yellowface is wrong?

I mean, everyone knows that blackface is a no-no, right? (RIGHT?!). So why is it so difficult to extend that same logic to other races? Do I really have to point out that yellowface is just as terrible, just as insulting, just as disrespectful, and just as mean as blackface?

In an interview, Lyman said he did not know Molloy well, but saw her remarks because mutual friends shared them on Facebook. Lyman said that as a freelancer, he does not review every show in the area. “This [Avenue Q] was one I probably was not going to see,” he notes, but as a result of Molloy’s post, “I thought, ‘Well OK, I need to change my plans and I did.” Lyman notes that he paid for his seat.

In his article, Lyman wrote:

So is it essential that an actor look Asian? Or is it enough that a person’s heritage somehow reflect an Asian heritage? [The actress] doesn’t look particularly Asian. But according to Rodger Pille, director of communications and development for Cincinnati Landmark Productions, the Incline’s parent organization, [the actress] said that her great-great-great-grandmother was Ma’ohi, from the island of Tahiti.

“Once we knew that she did have some of that descent, we felt we could move forward with the casting,” says Pille. “That was enough for us. We didn’t want to be the arbiter of what percentage Asian she was.”

He has a point. Theaters shouldn’t have to check genetic code before they allow a person to audition for a particular role. But they should be sensitive and use common sense.

Please note that the name of the actor has been omitted above, and will not figure in this article. The responsibility for the casting lies with the theatre and production’s director. The goal here is to explore the ramifications of the casting in Cincinnati, not to in any way shame a performer who had a chance for paid work in what is surely a limited range of opportunities in the city. Warsaw Federal Incline Theater is a professional non-Equity company, described by several people as the top non-Equity theatre in the area, with sufficient influence that several individuals contacted for this article declined to be interviewed out of concern for alienating the leadership of the company.

As Lyman’s article spread nationally, it reached Erin Quill, a staunch advocate for authenticity in racial casting and, as it happens, the original understudy for the role of Christmas Eve in the Broadway company of Avenue Q. She has written her own commentary about the situation on her blog, “The Fairy Princess Diaries,” but also responded to questions resulting from Lyman’s article via e-mail. She wrote:

CE [Christmas Eve] is an immigrant from Japan. First generation. There is an obligation to showcase the character in such a way that honors the writers’ intentions. CE is Japanese. It is in the script.

I think it is fair to say that in this particular case, with a reviewer being so distracted by concerns of ‘whitewashing’ while he viewed the show in Cincinnati that he felt he had to write extensively about it – I think the Creative/Production Team did not do their job. They may be good people, but good people make bad decisions all the time.

Actors don’t cast themselves. As Ann Harada tweeted me the other day ‘Sometimes people need time for learning’ – and this is really what it is –learning where the line is drawn for an audience to buy into the show. According to that review –this casting is problematic. I for one, am glad that diversity is being discussed in Cincinnati theater, I hope it continues.

Quill went on to write,:

I believe that as we are now 15 years (gulp) down the road- you can always find a person to play the role that would be appropriate. You cannot sell me on the idea that ‘no one came in’ – and if that IS the rare instance – make a phone call and see who is out there that is available.

Saying ‘we could not find any’ is laziness.

Ann Harada, referred to by Quill, originated the role of Christmas Eve, in workshop, Off-Broadway at The Vineyard Theatre and on Broadway. Regarding the Warsaw Federal Incline production she wrote via e-mail:

I do understand the limitations of casting certain roles, but then, why do the play? I have a hard time believing they’d use a White Othello instead of just not doing Othello. That being said, I always wish I’d seen the international productions of Q like in Denmark, God knows who played Christmas Eve and Gary [Coleman] in that one.

I’ve met a few white Christmas Eves in my time, mostly adorable young girls who played her in high school. Whatever. Which is why we can’t get upset at the actress who was cast, it’s not her fault. It’s interesting and a little hurtful that her heritage was deemed “exotic” enough to pass for Japanese but ultimately it is a decision we have to lay at the feet of the producers and creative team.

In response to whether the character of Christmas Eve, with her heavily accented English, could be perceived as a stereotype, Harada wrote:

I was concerned that the role would be viewed as a stereotype but I felt it was integral to the points made in the show that the character have an accent. I know several people who expressed their dismay to me about the accent and my response was ” you don’t get it”. If I felt Christmas Eve was a stereotypical character (submissive, shy lotus blossom, good at math, that sort of thing) it might be one thing but she was so obviously tough, smart, educated and aggressive that I felt she was a fully rounded person. People do have accents. It doesn’t make them less smart or interesting or valid than people who don’t have accents.

Except for a few specific lines, the script of Avenue Q does not write in an accent or dialect for Christmas Eve. While it does drop articles and reverse pluralization of words, lines like “Ev’lyone’s a ritter bit lacist” are the exception in the text, rather than the rule. That was very intentional, said Lopez, though he warned of overdoing it. Lopez, incidentally, describes himself as “half Filipino, half a medley of Irish, English, Canadian, Latvian and other stuff.”

“I think that’s the way the performer would prefer to read the script, so that’s how we presented it,” Lopez explained. “I think there’s a description that says she speaks with a heavy accent and that’s not something that we’re trying to micromanage exactly. It’s on a performer by performer basis. I’ve seen it done even by professionals and it’s made me uncomfortable and I always give a note about it. Because there’s a line – and it’s not just a racial sensitivity thing, it’s a comedy sensitivity thing. If you play something cheap, if you play it for cheap laughs, instead of playing the truth behind it, it will always be offensive. Bad comedy always offends me in all forms. Avenue Q has that pitfall because it’s puppets. In many ways it’s cartoony, but on the other hand it’s also real, it’s also about real life. Unless the actors play the truth of the characters, the show is just a shadow of itself.”

It’s worth noting that among its various transgressive elements, which includes a gender switch in casting which calls for a actress to play the role of Gary Coleman, early workshop iterations, including its five performances at the O’Neill Theater Center in Connecticut, saw a white actress in that role. Lopez said that the original intent was meant to be merely another example of the show’s irreverence. He credits the show’s commercial producers with prompting Lopez, Whitty, Marx and director Jason Moore to cast a black actress when the show moved to full production. Lopez said he would not support a return to the casting of a white actress in that role. [In full disclosure, at the time of the 2002 workshop, I was executive director of The O’Neill Center, and while I found the casting choice very strange when I learned of it, I did not make any objection to it. In the same situation today, I would let my voice be heard speaking against the choice.]

This past Sunday, during a Democratic presidential debate, CNN moderator Don Lemon cited the Avenue Q song “Everyone’s A Little Bit Racist,” which indicated that 13 years after its Broadway debut, the show’s messages remain current.

“Sometimes I wondered about that song and sometimes I think that people don’t get the spirit in which it’s meant,” said Lopez. “It’s certainly not intended for us to relax our standards as far as the way we treat other people. The only way we can move forward is if we acknowledge where we are. So the song in that sense is relevant.”

In the wake of his article about the Warsaw Federal Incline production, David Lyman said that while he was surprised to see few responses in the article’s comments section, he had gotten “dozens of communications” in its wake via e-mail and on social media.

Describing the response as “uniformly supportive,” Lyman characterized the messages as saying, “I’m glad you brought this up. It’s about time somebody wrote something like this. I’m impressed. I’m proud of the paper for doing that.” He contrasted this with the responses he received several years ago when he called out a University of Cincinnati College-Conservatory of Music production for using the original script of the musical Peter Pan, complete with archaic representations of Native Americans and still featuring the song “Ugg-a-Wugg.” He said that in his review, he expressed the opinion, “’Well shame on them. They shouldn’t be doing that. This is the wrong century for that.’ That did not go down well. I got a fair amount of negative feedback on that one.”

Lyman also noted that he had not heard anything from the Warsaw Federal Incline Theatre itself since his article came out. For this article, multiple attempts were made, via phone and e-mail, to contact executive and artistic director Tim Perrino as well as communications/development director Rodger Pille, of Cincinnati Landmark Productions, the parent organization behind Warsaw Federal Incline. Neither responded to any of the inquiries. That gives Lopez, Harada, Quill, Lyman and even Elizabeth Molloy, who began the conversation, the final words on the subject, namely that when casting roles where race is specified, the roles should be filled by actors of that race.

But Lopez, in considering the subject of the show’s continued relevance, struck a conciliatory note while making clear what the lessons should be from and for Cincinnati, as well as any future productions of Avenue Q.

“I think that the dialogue has widened,” observed Lopez. “I think people are more comfortable sharing their opinions. I think as the conversation widens to include to everybody’s point of view, we all benefit from learning what offends people and learning what in fact their point of view is. I think we all learn from that, but unless we all talk about it, you don’t learn. In some ways, unless you cast a white Christmas Eve, you don’t learn that that’s wrong, you don’t learn that that’s not OK with people.”

Even though Avenue Q is closed, David Lyman notes that the issue of authenticity in racial casting retains great currency, not only in Cincinnati, but at this particular theatre. “Warsaw Federal incline Theatre is doing Anything Goes in June,” notes Lyman. “What are we going to see there? We’ve got these two Chinese guys. Are they going to make any effort to find Asians? I don’t know. We’re going to find out.”

 

Howard Sherman is interim director of the Alliance for Inclusion in the Arts and director of the Arts Integrity Initiative at The New School College of Performing Arts.

Movie Marketers Love Music, Not Musicals

August 3rd, 2014 § 1 comment § permalink

red riding hood edited

The arrival of a new movie trailer online is received with a level of excitement and scrutiny that once waited for the film itself; even photos get analyzed in depth, as the recent hubbub over the first image of Gal Gadot as Wonder Woman has proved. So it’s no surprise that the theatre fan community went into a frenzy over the first full trailer for Disney’s film of Stephen Sondheim and James Lapine’s Into The Woods; after all, superhero movies now arrive like clockwork, while movie musicals, though more common than in the 70s and 80s, are still infrequent events. That dearth caused a previous bit of alarm and umbrage over Into The Woods, when Mr. Sondheim suggested there might be some plot changes.

Almost as quickly as the Into The Woods trailer appeared, my social media feeds were filled with an anguished refrain: where are the songs? Yes, the core audience felt betrayed, even though I suspect every person who was moved to write already knows the score by heart.

What those of us who love theatre in general, musicals in particular, and Sondheim most of all have to remember is that, sadly, we are not representative of the majority of moviegoers, and movie marketers have to throw a wide net. Those of us who flock to watch the trailer of Into The Woods are already committed to seeing it, no matter how much we may want to grouse about it. The film studios are trying to reach a much wider crowd, for whom the sight of stars singing may be off-putting, strange as such a thought may be to those of us who are ready to belt out a show tune at the slighted prompting. It’s also possible that we’ll get a more representative trailer as the film draws closer.

Minimizing the musical theatre connection has certainly been true for movie musicals for some time. It’s almost as though marketers are trying to slip the fact that people sing past potential audiences. Unlike Into The Woods, which does seem more like a moody tour of the film’s production design than anything, music is prominently featured in countless trailers, even for non-musical films, and sometimes with music that isn’t ever heard in the film. But when it comes to seeing people sing, let’s keep that quiet, shall we? We can hear singing in trailers, and see people moving their lips, but not in sync. Take a look at the trailer for Hairspray as an example.

https://www.youtube.com/watch?v=iJ53mRO80c0

Dancing, apparently, isn’t so problematic. The Dancing with the Stars effect has probably only increased its appeal. Another example is Mamma Mia! which looked as if it was a romantic comedy with a bunch of Abba songs on the soundtrack, rather than a story told using Abba songs. One can understand why they wouldn’t have wanted anyone to see and hear Pierce Brosnan warbling, but the sight of master thespian Meryl Streep going to town on some Swedish pop might have added some appeal in its very incongruity.

Maybe Paramount knew the theatre purists were already on edge when they cut the trailer for Sweeney Todd, given the relative musical inexperience of the main cast (which many feel lived down to their expectations), which keeps vocals to a minimum. Despite that, more than most musical trailers, Sweeney actually gave us a real look at a bit of a song, “Epiphany,” spoke-sung by Johnny Depp (although we were halfway through the trailer before it was deployed). However that could easily be recognized as a fantasy sequence and seemingly not the style of the whole film. Overall the trailer hewed closer to the Hammer Films homage that director Tim Burton had appropriated for the Grand Guignol tale, and maybe a few Fangoria devotees were lured into a musical they’d have avoided otherwise.

It’s not that we don’t get a few glimpses of people singing in some trailers, but in the quick-cut style that brings them flash and energy, there is a certain “blink or you’ll miss it” quality, even when the making of music is central to the plot, as in the Dreamgirls trailer, where one would think performance footage of a superstar like Beyoncé would actually be a plus.

The incongruity of Eddie Murphy singing may be why we saw a bit of exactly that in Dreamgirls, and the same rationale may have applied to Depp in Sweeney, as well as Catherine Zeta-Jones and Renee Zellwger as the merry murderesses in the trailer of Chicago. For Zellweger, the singing was new; for Zeta-Jones it was part of her professional background, but before she became a star. Perhaps singing from people we least expect to sing has marketing value.

Mind you, this fear extends to movies that aren’t musicals but tell musical stories and in which the main characters are known to us precisely because they’re singers. The flash of the trailer for the just-released Get On Up, about James Brown, gives us glimpses of his energetic performances and we hear his music along with narration and dialogue, but lips actually moving along with the songs go largely unseen. Of course, given the subterfuge with which actual musicals are being marketed, I can’t help but wonder whether some audiences see this and think, “Uh, I dunno. I think they’re trying to slip one of those durned musicals by us.”

As much as we purists might be desperate to see musical scenes as quickly as possible, we can be fairly sure that the film itself will be a musical, even if it has been adapted and altered from its stage version. The example of Irma la Douce, one of the very few musicals to be adapted for the screen without the songs, is unlikely to recur.

So what about original musicals for the screen? To be fair, original live action film tuners are scarce, except for animation, where, since Disney’s The Little Mermaid, a mini-song score seems de rigeur. But is that a selling point? On the basis of the trailer for Frozen, which ultimately drilled Idinia Menzel’s “Let It Go” into the brains of millions of kids and their parents worldwide, even Disney wasn’t sure that the massively successful score was going to bring in the crowd. The film seemed to be the story of one girl, one boy and one talking snowman. However, to be fair, even though they hid it, the word got out about the exceptional songs.

The trailer for Les Miserables did show us Anne Hathaway as the doomed Fantine singing “I Dreamed A Dream,” in fact it’s all we hear as we watch that trailer – all of the other visuals that are laid over it could easily come from a non-musical. No warbling Wolverine here. Perhaps, to the handful of people in the world who have managed to escape any knowledge of the stage musical, this one song could be an isolated case. But this trailer more than any demonstrates the marketing tactic that prevails: don’t make it look too much like a musical in the hope of capturing some people who may not like musicals, and as for the core audience, we’ll throw ‘em a bone.

I wish I could recall which Twitter wit I read who compared movie trailers without songs to foreign film trailers without dialogue, since I would like to credit them for that very astute observation. But it’s worth noting that foreign films are financed and produced abroad, then picked up for distribution over here; the Hollywood studios shoulder vastly greater risk when they release musicals. While I’m fairly grouchy about the studios these days, with the endless remakes, sequels and films from dystopian young adult novels (thanks Mark Harris for that), I really am willing to give them a lot of leeway on musicals, to a degree on how they adapt them, but certainly on how they sell them. For perspective: if a musical sells 600,000 tickets in a year, it’s a smash; if a movie musical sells 600,000 tickets in its first week, it’s a disappointment. And after all, if a trailer whets our appetite for a movie musical, we can always fire up the iPod, or our Sondheim channel, and listen and sing along to our heart’s content until the movie comes out. After all, haven’t we been doing that already?

Incidentally, we’re getting two musicals this Christmas. In addition to Into The Woods, everybody’s favorite orphan is back, and on the basis of the trailer, while it’s hard to know what’s been done with the story and most of the score, at least we know it will still be a hard knock life tomorrow, though we may not be entirely sure of who’s singing.

https://www.youtube.com/watch?v=nrxc8rS2W2E

 

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