Two Top Ten Lists Tell Tales Of Theatre Today

October 14th, 2014 § 5 comments § permalink

Aside from being the month of copious pumpkin flavored foodstuffs, October also brings two perennial theatrical top ten lists that are worthy of note: American Theatre magazine’s list of the most produced plays in Theatre Communications Group theatres for the coming season and Dramatics magazine’s lists of the most produced plays, musicals and one-acts in high school theatre for the prior year. They both say a great deal about the state of theatre in their respective spheres of production, both by what’s listed explicitly, as well as by what doesn’t appear.

In the broadest sense, both lists are startlingly predictable, although for different reasons. If you happen to find a bookie willing to give you odds on predicting the lists, here’s the trick for each: for the American Theatre list, bet heavily on plays which appeared on Broadway, or had acclaimed Off-Broadway runs, in the past year or two. For the Dramatics list, bet heavily on the plays that appeared on the prior year’s list.

But in the interest of learning, let’s unpack each list not quite so reductively.

American Theatre

at_oct14_coverAs I’ve written in the past, what happens in New York theatre is a superb predictor of what will happen in regional theatre in the coming seasons, especially when it comes to plays. Any play that makes it to Broadway, or gets a great New York Times review, is going to grab the attention of regional producers. Throw in Tony nominations, let alone a Tony win – or the Pulitzer – and those are the plays that will quickly crop up on regional theatre schedules.

Anyone who follows the pattern of production would have easily guessed that Christopher Durang’s Vanya and Sonia and Masha and Spike would proliferate this year, being a thoughtful, literary based comedy with a cast of only six. That American Theatre lists 27 productions doesn’t even take into account the 11 theatres that did the show in 2013-14, and certainly there are non-TCG theatres which are doing the show as well. It’s no surprise that Durang has said he made more money this past year than in any other year of his career; it’s a shame that financial success has taken so long for such a prodigiously gifted writer and teacher.

In general, shows on the American Theatre list have about a three year stay, typically peaking in their second year on the list, but this can vary depending upon when titles are released by licensing houses and agents to regional theatres. 25 years ago (and more significantly years before that) theatres might have had to compete with commercial tours, but play tours are exceedingly rare birds these days, if not extinct.

vsmsPerhaps this rush to the familiar and popular and NYC-annointed is disheartening, but it’s worth observing that the American Theatre list notes how many productions each title gets, and that after the first couple of slots, we’re usually looking at plays that are getting 7 or 8 productions in a given season, across TCG’s current universe of 474 member companies (404 of which were included in this year’s figures). Since the magazine notes a universe of 1,876 productions, suddenly 27 stagings of a single show doesn’t seem so dominant after all. Granted, TCG drops Shakespeare from their calculations, but even he only counted for 77 productions of all of his plays across this field. So reading between the lines, the American Theatre list suggests there’s very little unanimity about what’s done at TCG member theatres in any given year, a less quantifiable achievement but an important one.

Dramatics

Screen Shot 2014-10-13 at 5.34.58 PMWhile titles come and go on the American Theatre list, stasis is the best word to describe the lists of most produced high school plays (it’s somewhat less true for musicals). Nine of the plays on the 2014 list were on the 2013 list; 2014 was topped by John Cariani’s Almost, Maine, followed by A Midsummer Night’s Dream and the two titles were in reverse order the prior year. The other duplicated titles were Our Town, 12 Angry Men (Jurors), You Can’t Take It With You, Romeo and Juliet, The Crucible, Harvey and The Importance of Being Earnest.

Like the American Theatre list, the Dramatics survey doesn’t cover the entirety of high school theatre production; only those schools that are members of the Educational Theatre Association’s International Thespian Society have the opportunity to participate, representing more than 4,000 high schools out of a universe of 28,500 public, private and parochial secondary schools in the country. Unlike the Dramatics list, there are no hard numbers about how many productions each show receives, so one can only judge relative popularity.

almost maineAlmost, Maine’s swift ascension to the top rungs of the list is extraordinary, but it’s due in no small part to its construction as a series of thematically linked scenes, originally played by just four actors but easily expandable for casts where actor salaries aren’t an issue. Looking at recent American Theatre lists, they tend to be topped by plays with small casts (Venus in Fur, Red, Good People and The 39 Steps), while the Dramatics list is the reverse, with larger cast plays dominating, in order to be inclusive of more students (though paling next to musicals where casts in school shows might expand to 50 or more).

The most important trend on the Dramatics list (which has been produced since 1938) is the lack of trends. Though a full assessment of the history of top high school plays would take considerable effort, it’s worth noting that Our Town was on the list not only in 2014 and 2013, but also in 2009, 1999 and 1989; the same is true for You Can’t Take It With You. Other frequently appearing titles are Arsenic and Old Lace, various adaptations of Alice in Wonderland, Harvey, and The Miracle Worker.

No doubt the lack of newer plays with large casts is a significant reason why older classic tend to rule this list; certainly the classic nature of these works and their relative lack of controversial elements play into it as well. But as I watched Sheri Wilner’s play Kingdom City at the La Jolla Playhouse a few weeks ago, in which a drama director is compelled to choose a play from the Dramatics list, I wondered: is the list self-perpetuating? Are there numerous schools that seek what’s mainstream and accepted at other schools, and so do the same plays propagate themselves because administrators see the Dramatics list as having an implied educational seal of approval?

That may well be, and if it’s true, it’s an unfortunate side effect of a quantitative survey. But it’s also worth noting that many of these plays, vintage though they may be, have common themes, chief among them exhortations to march to your own drummer, to matter how out of step you may be to the conventional wisdom. They may be artistic expressions from other eras about the importance of individuality, but in the hands of teachers thinking about more than just placating parents, they are also opportunities to celebrate those among us who may seem different or unique, and for fighting for what you believe in against prevailing sentiment or structures.

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Looking at musicals on the American Theatre list is a challenge, because their list is an aggregate of plays and musicals, and while many regional companies now do a musical or two, it’s much harder for any groundswell to emerge. In the last five years, only three musicals have made it onto the TCG lists, each for one year only: Into The Woods, Spring Awakening and The 25th Annual Putnam County Spelling Bee. That doesn’t mean there’s a dearth of musical production, it simply shows that the work is being done by companies outside of the TCG universe.

shrekMusicals are of course a staple of high school theatre, but the top ten lists from Dramatics are somewhat more fluid. While staples like Guys and Dolls, Grease, Once Upon a Mattress, You’re A Good Man Charlie Brown and Little Shop of Horrors maintain their presence, newer musicals arrive every year or two, with works like Seussical, Legally Blonde, Spelling Bee, and Thoroughly Modern Millie appearing frequently in recent years. At the peak spot, after a six-year run, Beauty and the Beast was bested this year by Shrek; as with professional companies, when popular new works are released into the market, they quickly rise to the top. How long they’ll stay is anyone’s guess, but I have little doubt that we’ll one day see Aladdin and Wicked settle in for long tenures.

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When I looked at both the American Theatre and Dramatics lists over a span of time, the distinct predictability of each was troubling. Coming out when they do, before most theatrical production for the next theatre season is set, I’d like to see them looked at not as any manner of affirmation, but as a challenge – whether to professional companies or school schedules. I admire and enjoy the plays that are listed here, and nothing herein should be construed as critical of any of these shows; audiences around the country deserve the opportunity to see them. While I do have the benefit of living in New York and seeing most of these popular shows there, I must confess that I am most intrigued by the theatre companies and school groups that might just say to themselves, ‘Let’s not do the shows, or too many of the shows, that appear on these lists. Let’s find something else.’ Those plays may never appear as part of any aggregation, but I suspect the groups’ work will be all the more interesting for it, benefiting both artists and audiences.

 

Arts Data Can’t Be Ignored (Until Science Builds Mr. Data)

September 27th, 2013 § Comments Off on Arts Data Can’t Be Ignored (Until Science Builds Mr. Data) § permalink

The 2012 NEA SSPA Report

The 2012 NEA SSPA Report

If yesterday’s news that theatre attendance is down more precipitously than any of the arts caused you to spit out your coffee over breakfast, well that’s probably because you haven’t been paying attention. To be fair, I suspect a lot of people haven’t been, with virtually every discussion of the performing arts in since 2008 having been prefaced with either “in these challenging times” or “since the financial meltdown of 2008.” But the time for qualifiers and excuses is clearly past, especially as every news report on American life in general seems to invoke the fairly recent cliché “the new normal.” Things have changed. Things are changing. Things will change. The arts need to change.

In citing slides of 9% for musical theatre and 12% for non-musicals over the past five years, and even more pronounced numbers over a longer range, the picture painted by the NEA shows an overall decline in arts attendance, with theatre hardest hit. Coming just days after some co-mingled summary numbers from an Americans for the Arts report suggested theatre might be looking up, it was certainly startling news. But a closer look at the latter study actually confirms the reported  NEA trend.

Looking elsewhere, the same picture appears. The last Theatre Communications Group “Theatre Facts” report, covering results from 2008 to 2012, shows a 1.8% decline in attendance in the portion of their membership studied – not as pronounced as the NEA figures, but certainly heading the wrong way as well. It’s also important to remember that as expansive as it is, TCG itself is only a subset of overall US theatres. In a more easily defined theatrical realm of activity, Broadway in the same period shows a 5% audience decline, with a 17%  increase in income, suggesting an increasingly inaccessible theatrical realm, and an economic model that will only further stratify audiences.

The Ticketmaster UK Report

The Ticketmaster UK Report

The only encouragement that one might wish to cling to is a report from Ticketmaster’s analytics division, which shows stunningly positive stats about arts participation by younger audiences (including a snappy infographic). While it hints that there might be some lessons to be learned, we’d have to go to England to get them, because the study is entitled State of Play: Theatre UK. While it does include some US audience members (as well as a selection from Ireland, Germany and Australia), the US sample represents only 13% of the total, with 65% from the UK. Also, under theatre, Ticketmaster has folded in opera and dance, so it’s not a true apples to apples comparison.

Now I am one of the many who believes that theatre as a discipline will manage to survive the onslaught of electronic entertainment precisely because it is live and fundamentally irreproducible. We may be a niche, but there will always be those who treasure being in the same room with artists as art is created; I have often joked that theatre will only be in real danger when Star Trek: TNG’s holodeck becomes reality. Even these reports don’t sway me from that conceptual position. But I’m not sticking my head in the sand either.

Appreciation of the arts is, for many, something that is learned in childhood – namely in schools. Yet we only have to read about the state of public education to know that resources are diminished, anything that isn’t testable is expendable, and fewer students are being exposed to arts education than they were years ago. Citing the 2008 NEA SSPA report: “In 1982, nearly two-thirds of 18-year-olds reported taking art classes in their childhood. By 2008, that share had dropped below one-half, a decline of 23 percent.” In less than 30 years, inculcation in the arts through the schools declined notably, so is it any wonder that we’re seeing declines in arts participation over time?

In a 2012 Department of Education study, it was reported that “the percentages of schools making [music and visual arts] available went from 20 percent 10 years ago to only 4 and 3 percent, respectively, in the 2009-10 school year.  In addition, at more than 40 percent of secondary schools, coursework in arts was not required for graduation in the 2009-10 school year.” That’s all the more reason to be concerned. Certainly many arts organizations have committed to working with or in schools, but are the programs comprehensive enough? We’ve become ever more sophisticated in how to create truly in-depth, ongoing education experiences, but perhaps in doing so, we’re reaching fewer students. Maybe we have to look at how to restore sheer numbers as part of that equation, while maintaining quality, to insure our own future.

Art from Americans for the Arts report

Art from Americans for the Arts report

It’s time to make an important distinction. As I said, I believe ‘theatre’ will survive for years to come. Where we would do well to focus immediate attention is on our ‘theatres,’ our companies. On a micro basis, it may be easy to shrug off declines, especially if you happen to be affiliated with a company that is bucking the trend. But these reports with their macro view should take each and every theatre maker and theatre patron outside of the specifics of their direct experience to look at the field, not simply year to year, but over time. It suggests that there is a steady erosion in the theatergoing base, which hasn’t necessarily found a new level; just as a rising tide floats all boats, eventually our toys lie at the bottom of the tub once the drain is opened.

I don’t have the foresight to know where this will lead. One direction is that of Broadway, where the consistently risky business model favors shows that are built for the truly long run, but only for the select audiences with the resources to support ever increasing prices. Might that be mirrored in the not-for-profit community as well, with only the largest and most established companies able to secure audiences and funding if resources and interest truly diminish? Or might we see a shift away from institutions and edifices and towards more grass roots companies, where simpler theatre at lower prices and more basic production values finds the favor of those who still harbor an appetite for live drama?

I’ll make a prediction. While in the first half of my life I watched the bourgeoning of the resident theatre movement, which in turn seeded the growth of countless smaller local companies, my later years will see a contraction in overall production at the professional level; it’s already begun, as a few companies seem to go under every year and have been for some time. That means that it will become ever harder for people to make their lives in theatre, because there will be fewer job opportunities for them.

Since I’ve already employed science fiction in my argument, let me turn to it again. We’ve all seen or read stories where someone goes back in time to right some past wrong (and for the moment, let’s forget that they often as not ruin the future in the process). Is there a point where we could or should make some fundamental change in how theatre functions – not as an art, but as an industry? Is there a single watershed moment where one choice determined the course of the field that some future time traveler could set right? I suspect not, unless we were talking about preventing (in succession) the discovery of electricity, the invention of TV and movies, or the creation of the internet.

That’s why we have to shift the paradigm now, and not just worry about selling tickets to the current show or meeting next year’s budget, but focus on what’s truly sustainable in 10, 25 or 50 years time. This week’s data barrage shows one thing we mustn’t ignore: even if we can’t see it in our own day to day experience, what we’re doing now isn’t working and the tide is going out.

My thanks to Mariah MacCarthy, who brought the 2008 NEA SSPA Report summary and the 2012 Department of Education report to my attention.

 

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